180 LA Presents ‘Lost Iguana’ for HP

By Erik Oster 

180 LA has a new campaign entitled “Lost Iguana” which features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana Ralph.

In a 60-second broadcast spot the boy uses HP laptops and printers to print out search flyers, and assembles a search team from around the neighborhood. By the end of the spot the self-assured boy says “And her comes the knock,” and sure enough his iguana is returned. It’s a cute approach, showing the integration of HP products, but unfortunately timed following the news that HP will split off into separate PC and printer divisions. The broadcast spot is linked to interactive campaign elements utilzizing the hashtag #FindRalph on YouTube, Vine and other channels, as well as a campaign microsite.



Agency: 180 LA
CEO: Michael Allen
Client: HP
Chief Creative Officer: William Gelner
Creative Director: Zac Ryder
Creative Director: Adam Groves
Copywriter: Will Gorman
Art Director: Jay Morrison
Art Director: Steve Couture
Head of Production: Natasha Wellesley
Executive Producer: Eric Goodsell
Production Coordinator: Danny Nouri
Head of Account Management: Chad Bettor
Associate Account Director: Paul Kinsella
Account Coordinator: Marie Simoni
Head of Planning: Jason Knight
Planning Director: Erica David
Account Planner: Andrew Zakim
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Director of Photography: Jo Willems
Producer: Anita Wetterstedt
Editorial Company: Cut + Run
Editor: Steve Gandolfi