180 Amsterdam launched a new global campaign for ASICS with the spot “It’s a big world. Go run it.”
The ad, which is being released in both 60-second broadcast and 90-second online versions, was shot on location in New Zealand with special effects added for crowd simulation. It champions running of all kinds, opening with a man finding a ram horn and using it like a conch shell or trumpet to call a swath of runners into action. They finally convene on top of a mountain, where they find a ram, and the horn is sounded again, calling them back into action. The spot cast ASICS-sponsored athletes — triathlete Gwen Jorgensen (US), 100m and 400m hurdler and sprinter Queen Harrison (US), 800m runner Ryan Martin (US), elite training and fitness athlete Rosario Rios-Aguilar (US) and elite trail runners Sissi Cussot (France) and Genis Zapater (Spain) — alongside amatuer running enthusiasts from clubs around the world. In addition to the spots running on broadcast during sporting events around the world and online, the campaign will be supported by print iterations throughout the year. The campaign’s message will later be tailored to different sports, such as tennis and rugby.
“The eyes of the world are on ASICS in 2015 as the sports brand cements its position as the brand behind true athletes, all over the world,” said Al Moseley, president and chief creative officer at 180 Amsterdam, in a statement. “As an agency of runners and sportspeople, we know, first-hand, the incredible impact of ASICS and this has truly been a passion project for everyone involved.”
Credits:
Client Credits: ASICS
Deputy Senior General Manager, Global Marketing Division: Marc Pinsard
Global Advertising Manager: Eva Sutter
Agency Credits: 180 Amsterdam
President and Chief Creative Officer: Al Moseley
Creative Director: Dean Maryon
Copywriter: Anna Sweet
Art Director: Robbie Graham
Account Team: Megan Wooding, Claire Birrell
Producer (Film): Neil Henry
Producer (Print): Eleanor Fitzgerald
Strategy: Ben Armistead
Business Affairs: Sarah Gough
Film Production
Film Production Company: Somesuch
Director: Chris Sargent
Executive Producer: Seth Wilson
Producer: James Waters
Director of Photography: Jody Lee Lipes
Art Director: Ken Turner
Line Producer: NZ William Grieve
1st AD: Chris Short
Editor, Saints Editorial: Ross Birchall
Post Production
VFX: MPC
VFX Supervisor: Franck Lambertz
3D Supervisor: Tom Carrick
DMP: Ingo Putze
Nuke: Tom van Dop, Giles Hicks
VFX Supervisor on Shoot: Kim Fogelberg
VFX Producer: Hannah Ruddleston, Gwenn Hardouin
Grade: MPC – Remote Grading
Colourist: James Tillett
Music: Adelphoi Music
Composer: Benji Merrison
Producer: Greg Moore
Audio Post Company: Wave Amsterdam
Sound Design & Mix: Randall Macdonald
Audio Post Production: Ben Tomlin, Mirjam Gevers
Print Production Company: Big Pictures and 180 Amsterdam
Stills Photographer: Ben Ingham
Photographer Assistants: Matthew Lawes, Tanya Houghton
Print Producer: NZ Tim Coster
Retouching: Loupe