180 Amsterdam Names New Creative Leads on ASICS, Bennetton

By Erik Oster 

180 Amsterdam promoted Hannah Smit and Tony Bartolucci to roles as creative directors.

The duo will collectively lead the agency’s ASICS and Bennetton accounts. ASICS consolidated its creative account with 180 Amsterdam and 180LA in late January, downsizing its relationship with MDC’s Vitro in the process; the agency launched global anthem spot “Want It More” the following month. The 180 organization also recently added the Bennetton account to its client roster quietly. Sources tell us that previous campaigns for Bennetton, memorable though they may have been, did not effectively move product.

Smit joined 180 Amsterdam as a senior art director in February and worked on the in-house team for Bennetton. Before that she spent over a year and a half as associate creative director with john st. in Toronto, following over four and a half years as senior art director with the agency. During her time with john st. she worked with clients including Tetley, ING, Mitsubishi, World Wildlife Foundation and Zellers. Prior to john st. she spent around a year and a half with JWT Melbourne as an art director.
Tony Bartolucci
Bartolucci arrives at the agency as a senior art director in October of 2013, following over two and a half years as associate creative director with DDB New York. Before that he spent four and a half years working as a freelance graphic designer and then freelance art director for BBDO. He also spent time as a freelance art director and graphic designer with Campfire.