WPIX Taunts Rival Stations with NYC ‘Billboard Truck’

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By Mark Joyella Comment

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WPIX, the CW affiliate in New York City, has dispatched a “billboard truck” to brag about the station’s recent 5 p.m. news victory over Fox-owned WNYW and NBC-owned WNBC.

This July’14 sweeps period, PIX11 News at 5 saw its best performance since Feb’13 (.5 Adults 25-54) and was the only 5p newscast to grow versus Jul’13 in key demos: Adults 25-54 (+67%), Women 25-54 (+25%) and Adults 18-49 (+100%).

PIX11 News at 5 outperformed WNYW/FOX 5 for the first time in 3 years in key demos: Adults 25-54 (since Jul’11), Women 25-54 and Adults 18-49 (since Aug’11), and also surpassed WNBC for the first time in 3 years in Adults 25-54 (since Aug’11), while tied among Women 25-54 (first time since Jul’11)

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