The changes took effect on January 1. WKOW has been producing WMSN’s 35-minute 9 p.m. newscast since 1999.
WMSN general manager Kerry Johnson told the Wisconsin State Journal that the swap was “a business decision.”
WMSN is using the opportunity for a staff expansion, the State Journal reports. Three people have already been hired: anchor Michelle Carolla, who was formerly an anchor at WBTW, a news producer, and a yet-to-be identified sports anchor.