Steve Crocker, the co-anchor of WBRC’s 6 and 9 p.m. newscasts, has stepped out from behind the anchor desk to develop youth-oriented local programming for the Fox-affiliate.
Over the past couple of years, Raycom Media has urged its stations, including Birmingham’s WBRC, to develop unique local programming. Crocker has long wanted to run his own production company, according The Birmingham News, and this was his chance.
The Birmingham News reports:
He formed Crocker Productions and spent nearly a year working with producers at Birmingham’s Crewsouth on a show focused on teaching teenagers the skills needed to succeed in various careers. The result is “You Can Do This.”
“You Can Do This” debuted this past weekend. The first episode profiled staffers at the Birmingham Zoo, including interviews with the veterinary staff.