The Top TV Markets For NCAA Championship Game Viewing Were…


By Merrill Knox Comment

Louisville’s win over Michigan in the NCAA Championship game earned an average rating/share of 14.3/23 on CBS, up +18% compared to last year’s 12.1/19.

The overall NCAA Tournament, broadcast on CBS Sports and Turner Sports, averaged a 7.2/15 in the metered markets, a tie for the highest overall average for the event in eight years. Ratings were up +9% compared to the 2012 Tournament. The game peaked at a 17.2/32 rating from 11:30-11:45pmET.

Louisville was the top-rated market: CBS affiliate WLKY posted a rating/share of 54.0/70. See the full list of the top five rated markets after the jump.

Top five rated metered markets:

  1. Louisville – 54.0/70
  2. Detroit – 33.5/47
  3. Columbus, Ohio – 26.4/40
  4. Indianapolis – 25.1/39
  5. Cincinnati – 24.7/38