This is kind of a big deal: the search for the next Ron Burgundy is on! EPIX and Paramount Pictures are launching a nationwide contest for the next “Anchorman” — and the winner will get to anchor EPIX’s red carpet coverage of the movie’s New York City premiere.
If you think you have what it takes, you can enter in one of two ways: via a 15 second Instagram video uploaded with the hashtag #IAmRonBurgundy, or by visiting one of the local promotion spots taking place in New York, Dallas, Seattle, Los Angeles, St. Louis, Atlanta, Denver, Philly and, of course, San Diego. One finalist will be chosen from the Instagram submissions and nine more will be selected from the in-person auditions, with local anchors in each market making the final picks.
More in the official release after the jump.
EPIX and Paramount Launch “The Search for the Next Ron Burgundy” Contest
Live Auditions in 9 Markets and National Submission through Instagram Video
Winner to Anchor EPIX Red Carpet Coverage of Anchorman 2: The Legend Continues Premiere in NYC
New York, New York (November 14, 2013) – Attention Anchorman fans – it’s time to dust off the red blazer and pour yourself a “scotchy scotch scotch!” Premium TV network EPIX and its joint venture partner, Paramount Pictures, a division of Viacom, Inc., are holding a nationwide search for the next Ron Burgundy. One lucky winner will have the unique opportunity to act as news anchor for the EPIX network and report from the red carpet of theAnchorman 2: The Legend Continues premiere in NYC on December 15, 2013. As Ron Burgundy himself might say, “It’s kind of a big deal.”
Fans can audition in one of two ways. To enter online, visit the contest hub IAmRonBurgundy.com beginning November 21, 2013 and watch the “how to submit” video from Channel 4 News Team member Champ Kind (David Koechner). Fans can upload a 15-second audition video via Instagram using the hashtag #IAmRonBurgundy and use the social networking tools on www.IAMRONBURGUNDY.com to campaign for votes. The entrant who receives the most votes by closing date December 1 will become one of ten finalists.
The remaining nine finalists will be selected from local promotions taking place Thanksgiving weekend across the country. The Channel 4 News set will be on-site in shopping malls in major cities and fans will have the opportunity to create a “screen test” video and share their video with friends via social media. The top local finalists will be selected by a local TV news anchor in each market.
“We’re pleased to work with our partner, Paramount, to showcase Anchorman 2: The Legend Continues,” said Mark Greenberg, EPIX CEO and President. “The legend that is Ron Burgundy resonates with all ages and this contest will give one lucky fan the chance to try to fill the shoes of the anchorman we all know and love in anticipation theAnchorman’s much awaited sequel.”
The Channel 4 News set will be on-site on Black Friday, November 29, for screen tests in the following locations:
o New York City – AMC Lincoln Square
o Los Angeles – Westfield Century City
o Dallas – Stonebriar Centre
o Seattle – Northgate Mall
o St. Louis – Chesterfield Mall
And on November 30, in the following locations:
o Atlanta – Mall of Georgia
o Denver – Cherry Creek Shopping Center
o Philadelphia/Cherry Hill, NJ– Cherry Hill Mall
o San Diego – UTC Westfield Shopping Center
The local finalist in each market and the national submission with the most votes will be featured on www.IAMRONBURGUNDY.com beginning December 4. From these ten finalists, select cast and crew fromAnchorman 2: The Legend Continues will personally choose the Grand Prize Winner, to be announced on the websiteDecember 7. The Grand Prize Winner and nine finalists will also receive a Sony Playstation 3 and a 1-year digital subscription to EPIX.
With the 70’s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in “Anchorman 2: The Legend Continues.” Also back for more are Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street reporter Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – All of whom won’t make it easy to stay classy…while taking New York and the nation’s first 24-hour news channel by storm. Produced by Judd Apatow, Will Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay. Directed by Adam McKay.
“ANCHORMAN 2: THE LEGEND CONTINUES” opens in theaters everywhere December 20th, 2013.
For official rules and further contest details visit www.IAmRonBurgundy.com.