Study Says Online Ad Revenue Strong for Local TV

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By Merrill Knox Comment

According to a new study from Borrell Associates, local television stations racked up $1.97 billion in online ad revenue in 2011, a 41 percent increase over the previous year. The study predicts an even better 2012. Broadcasting & Cable has details:

Stations are forecasted to blow past the $2 billion threshold this year. Borrell Associates forecasts $2.7 billion in local TV online revenue, a 35% increase over 2011. Borrell revealed the numbers in its new Benchmarking Local Online Media survey.

“Local TV broadcasters continue to grow online ad revenue at an impressive clip,” said the study, which singled out Gray Television and Meredith for growing revenue at a 50% rate in the last half of 2011, along with LIN, Nexstar and Gannett for their digital gains as well.

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