Strong Growth For WCVB’s Morning Newscast During February Sweeps

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By Merrill Knox Comment

WNYW‘s “Good Day New York” isn’t the only local morning show that had a successful February sweeps period. Boston ABC affiliate WCVB showed significant growth during the sweeps period on its early-morning newscasts.

WCVB’s early morning newscast, which runs from 4:30 to 7 a.m. and leads into “Good Morning America,” was up double digits in both Total Viewers and A25-54 viewers compared to the same sweeps period last year, according to WCVB. The station’s 4:30 a.m. newscast had a 34% Total Viewer advantage over the second-place newscast, and beat all the competition combined in A24-54 viewers.

Additionally, ABC’s “Good Morning America” on WCVB widened its lead over NBC’s “Today” on WHDH. “GMA” on WCVB won the sweeps period, including the day when “Today” on WHDH was broadcast live from Boston.

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