Spanish Language Station ‘Most Watched’ in Phoenix Market

By Kevin Eck 

Phoenix Telemundo station KTAZ says its 10:00 p.m. show, Noticiero Telemundo Arizona was the most watched local news in the market in April for the first time in 25 years.

KTAZ was number one in English and Spanish speaking Adults 18 to 34 and Adults 18 to 49. Among Spanish speakers, the Telemundo owned station’s 6:00 p.m. was also number one in Adults 18 to 49 and 25 to 54, airing Telemundo’s Caso Cerrado Edicion Estelar.

KTAZ’s 10:00 p.m. (Monday to Friday) pulled in a 0.8 rating for Adults 18 to 34 and a 1.0 for Adults 18 to 49. At 6:00 p.m. (Monday to Friday) KTAZ had a 0.7 in Adults 18 to 49 and a 0.8 for Adults 25 to 54.

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From Telemundo: Source: Nielsen, NSI Live+SD preliminary data Phoenix DMA time period and program average ratings & impressions (000) Mon-Fri 10pm-10:35pm; April 2015. Mon-Fri 6pm-7pm; April 2015. Spanish-language broadcast stations include: KTAZ, KTVW, KFPH+, KVPA, KPDF and KMOH.

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