“The devastation in the Philippines is overwhelming. Hour by hour, our viewers are seeing the tragic pictures of that battered region and they want to help,” said KCRA 3 news director Lori Waldon in a statement. “We are happy to provide a way for our viewers to help the typhoon victims. There is such incredible generosity in our community.”
The stations are hosting live cut-ins throughout the day today asking viewers for donations. The cut-ins started at 6:00 a.m. and will run until 7:00 p.m. As of the Noon news, the effort had raised $208,474.
You can donate by calling 1-800-513-3333 or by texting the word REDCROSS to 90999 to make a $10 donation. During the drive only cash donations will be accepted, no relief goods or supplies at this time.