The Washington Post Co., the parent company of the Post-Newsweek stations, reported a +44% increase in revenue for the television broadcasting division during the third quarter of 2012.
Television broadcasting revenue for Q3 was $106.4 million, up from $73.8 million in the same period of 2011. The company also reported operating income of $54.1 million, up from $24.1 million in the third quarter of last year.
The Washington Post Co. said the increases were due to an “improved advertising demand across many product categories,” including a $15.6 million increase in political advertising revenue, this quarter. There was also a $10.8 million increase in Olympic-related advertising on the company’s NBC affiliates and increased retransmission revenues.