NY1, Time Warner Cable’s 24-hour newschannel in New York City, is getting a new name and a new look. The network will be rebranded as “Time Warner Cable News NY1” before the end of the year, Capital New York’s Alex Weprin reports:
In March, TWC acknowledged that it was considering changing the name of the station. The reason for the change? Not enough subscribers realized that it was exclusive to the provider. At the time executives stressed that they were trying to figure out a way to retain the “NY1” name while making it clear it was a TWC property.
Butthe headline on Gothamist’s pick-up of the story summed up many viewers’ reactions nicely: “NY1 To Be Rebranded As ‘TWC News’ Because We Can’t Have Nice Things.” According to anchor Pat Kiernan, that reaction influenced the rebranding process.
“The company really took notice after New Yorkers questioned the wisdom of a rebrand,” he wrote in an email to Capital. “We’re getting a makeover in a few weeks that adds a Time Warner Cable logo, but the branding is still unmistakably New York 1. That’s what we’ll call it and that’s still the name in the corner of the screen.”
For a promotional video of the channel’s new look, head on over to Capital New York.