Marquette’s WJMN is currently run as a satellite station of Green Bay’s WFRV, rebroadcasting its programming with the assistance of a small local crew. Nexstar president and CEO Perry Sook tells Broadcasting & Cable that the company plans to develop a unique, local identity for WJMN.
“We’ve found ways to make a lot of money on news in markets that size,” Sook told B&C. “We plan to develop a separate news presence and sales staff; local news is definitely a part of the future for that station.”
Nexstar agreed to a $20 million deal for the two stations earlier this week.