Many local TV stations are still trying to figure out how to work the whole social media “thing” into their broadcasts. A new study by SocialGuide addresses the “when” of social media activity and not the “what.”
The study shows only 30% of tweets are sent during commercial breaks, while 70% percent of tweets are sent out during the show itself.
While the study was conducted with a mix of cable and broadcast programs and not local news, the study shows that asking for twitter responses right before a break may not be such a good idea.
You can see the full infographic from the study after the jump.