New Study Shows Commercial Breaks Aren’t for Tweeting

By Kevin Eck Comment

Many local TV stations are still trying to figure out how to work the whole social media “thing” into their broadcasts. A new study by SocialGuide addresses the “when” of social media activity and not the “what.”

The study shows only 30% of tweets are sent during commercial breaks, while 70% percent of tweets are sent out during the show itself.

While the study was conducted with a mix of cable and broadcast programs and not local news, the study shows that asking for twitter responses right before a break may not be such a good idea.

You can see the full infographic from the study after the jump.