For more than 25 years, WRC has collected donations from the community to give Thanksgiving dinners to those in need as part of a program called Food 4 Families.
This year, the fundraiser looked a little different. The NBC station in Washington D.C. would typically hold large in-person collections where people could drop off food and supplies, but due to the pandemic pivoted to a virtual fundraiser instead.
Despite the changes, community giving exceeded expectations. The station raised more than $120,000 from viewers, more than $35,000 over the company’s set goal.
“WOW! Thanks to the generosity of so many people in our community, we have reached our 2020 Food 4 Families goal of $85,000!” the station said. “We do have a waiting list for turkeys and gift cards, so please continue to give. Every dollar donated will go to help even more people in need have a wonderful Thanksgiving meal this year.”
The station had some help from local businesses. Shady Brook Farms donated 5,000 turkeys, while Safeway donated $25,000. Comcast Business, Xfinity Communities and Comcast contributed $15,000, the station said.
You can read more about the program here.