NBC Uses Upfront to Gain Affiliates’ Confidence in Comcast Marriage


By Andrew Gauthier Comment

More than a chance to hype new programs, NBC’s upfront presentation today was an opportunity for the network to gain affiliates’ confidence in its new marriage with Comcast.

Affiliates were reportedly impressed with NBC’s new slate of shows, including the “Glee”-esque “Smash” and the Chelsea Handler comedy “Are You There Vodka? It’s Me, Chelsea,” but more importantly, according to Broadcasting & Cable, they saw a long-term strategy taking shape.

“We saw a plan,” Brian Lawlor, chairman of the NBC affiliates board, told B&C. “We saw a long-term strategy designed to return the network to its heyday.”

After NBC previewed the upcoming season, network executives met with affiliates and stressed their commitment to broadcasting.

“We’re all very excited about the management team,” Jordan Wertlieb, executive vice president of Hearst TV, said following the meeting.