Mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017, BIA/Kelsey projects in its U.S. Local Media Forecast. Location-targeted ads represent a .9 percent share of local media ad revenues in 2012 and will grow to a 6.1 percent share in 2017.
BIA/Kelsey projects total U.S. mobile ad spending will grow from $3.2 billion in 2012 to $16.8 billion in 2017. Local targeted mobile ads are expected to grow to 54 percent in 2017, from 38 percent in 2012. The report says the growth will be driven by increased usage of smartphones, which reach 56 percent of mobile subscribers.