KUSA Is the Social Media Leader in Denver

By Stephanie Tsoflias Siegel Comment

KUSA and anchor, Kyle Clark, are the social media market leaders in Denver, Colorado.

The Tegna-owned NBC affiliate had a 36.9 market share over the last 30 days while KDVR, the Tribune-owned Fox affiliate, held a 28.2 Share and took second place. KMGH, the Scripps-owned ABC affiliate held onto third with a 24.6 overall Share and KCNC, the CBS owned station was fourth with a 9.5 overall Share.

Clark had a 1.14 Share and the largest audience in the market with more than 131,000 followers across all platforms.

Overall, engagement in the market was up slightly.

Kevin Torres was first among individuals on Facebook and second on Instagram and generated more than 36,000 total engagements in the month.

Mike Klis generated close to 36,000 Engagements on Twitter alone in the 30-day period. Matt Makens had the No. 2 overall Facebook Page in the market among individuals and generated nearly 28,000 Engagements on that platform in the last 30 days.

Of the top 10 individuals in the Denver market, five are KUSA employees, three are KDVR employees, one is a KMGH employee, and one is a KCNC employee.

Comments

Advertisement
Advertisement