The audience tracking and measuring service, Rentrak, announced it has signed a multi-year contract with Las Vegas CBS affiliate KLAS. KLAS joins cross-town NBC affiliate KSNV as the second station in the market to subscribe to the StationView Essentials service offered by Rentrak.
“Rentrak provides a bigger picture of our viewers and their buying habits,” said Emily Neilson, President and General Manager of KLAS. “With this information, we can help our clients maximize their marketing dollars with more precise targeting.”
According to Broadcasting & Cable, most TV stations who subscribe to Rentrak continue to receive Nielsen ratings.
“As the 200th station to subscribe to Rentrak, the signing of KLAS marks a major achievement for the Rentrak’s local currency adoption,” said Cathy Hetzel, corporate president and president of advanced media and information at Rentrak. “We’re pleased to welcome KLAS into the growing family of clients.”