Time Warner Cable is mulling a rebranding effort at NY1, its cable news channel in New York City. The company has done market research that indicates viewers may not know the channel is owned by and exclusively broadcast on Time Warner Cable, according to the New York Daily News:
Top brass at Time Warner want you to know that they own NY1 — and when consumers switch to a rival like Verizon they will lose the news channel. To hammer home that point, NY1 will undergo a “rebranding” and name change to TWC News.
A Time Warner source said company brass is mulling how to keep the NY1 name as part of the brand but no final decision has been made on the channel’s new name.
The channel — and 20 similar local news stations around the nation — all available only on Time Warner Cable, will also receive an extensive makeover, including new logos, graphics and theme music.
Related, PRNewser: Internet Does Not Approve of Time Warner Cable’s NY1 Rebranding