In a story on spelling, KNBC misspells Purdue

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By Chris Ariens Comments

After a feature on the Spelling Bee champion last Friday night, KNBC was doing a followup story on how spelling has gotten worse, especially because of texting and social media.

Producers used a soundbite from a Purdue University professor saying as much. One problem: someone misspelled Purdue in her dropline, using the spelling associated with the chicken, not the school. Adding insult to injury, the professor did her interview from a studio at Purdue with PURDUE — spelled correctly — behind her.