‘Good Day New York’ Beats ‘Today’ Among Younger Viewers For Second Month Straight


By Merrill Knox Comment

It was another winning month for “Good Day New York”: the WNYW morning show has beaten NBC’s “Today” among younger viewers for the second straight month.

“Good Day,” anchored by Greg Kelly and Rosanna Scotto, had a +9% advantage among adults 25-54, averaging 115,100 viewers in the demo to the “Today” show’s 105,400 viewers. WNYW also had a +9% advantage among women 25-54, averaging 83,100 viewers to NBC’s 76,500.

Compared to the same month last year, “Good Day New York” is up +23% and “Today” is down -27% in the A25-54 demo in the nation’s largest market.