Cox, Raycom, and Scripps, who combined own and/or operate 70 stations across the country, announced this week that they are joining forces to launch a new syndicated show that will attempt to “reach a new generation of news viewers.”
The hour-long show, titled “RightThisMinute,” will try and capture the attention of the younger generation by incorporating social media, citizen journalists, and using unconventional approaches to storytelling.
“All three of the station group owners are known for producing news that appeals to a broad local audience,” said Brian Lawlor, senior vice president of television for Scripps. “‘RightThisMinute’ extends our expertise to an entirely new generation of viewers who have come to expect an interactive experience when accessing relevant news and information.”
Cox, Raycom, and Scripps have partnered with MagicDust Television, a production company formed by veterans of Phoenix’s KTVK, to create the show, which they expect to debut this fall in markets covering 30% of American households.
Here’s an overview of the show from the press release:
RightThisMinute is a show designed for active viewers who want to stay informed. It is a fast-paced roundup of the most timely, engaging and explosive stories, as well as the stories that viewers determine are of most interest. The most-incredible video, the most-talked-about celebrity scandals, the stories that make people stop and think, compelling human-condition stories, and the next day’s popular “water cooler” stories will be covered in every episode.
Like no other news and information program on the air today, RightThisMinute incorporates digital media into the formula for both determining and delivering content, providing the brand with the potential to be as popular with mobile and social audiences as it will be on air. In each broadcast, the RightThisMinute digital team scours new-media platforms to bring viewers the most up-to-the-minute information on the stories that matter most to the audience right this minute.
Additional information can be found on the show’s website: rightthisminute.com