The local TV stations in Columbus, OH, have teamed up with the United Way of Central Ohio in an effort called “Unite to Fight Poverty.”
NBC affiliate WCMH, ABC affiliate WSYX, CBS affiliate WBNS and FOX affiliate WTTE will pre-empt their commercials between 7:00 and 7:30 p.m. to air jointly produced segments about poverty in the local area.
According to the United Way, “These segments will highlight the work of United Way and partner organizations in the areas of Education, Income, Health and Home that is helping to build pathways out of poverty.”
Also, until 11:30 p.m. the stations will air stories “of local individuals and families whose lives have been impacted by the work of United Way of Central Ohio, partner organizations and supporters.”
Viewers will be asked to “learn more” and also “give now” to help fight poverty in the community.[TVNewsCheck]