Both Barack Obama and Mitt Romney are campaigning in Ohio Wednesday as the 2012 Presidential election heads into the home stretch. The candidates have also taken to the airwaves in the battleground state, leading to a crunch in the state’s largest city, Media Life Magazine reports:
TV stations in Columbus are near sell-out conditions in high-demand dayparts such as primetime and news, and the market is among the nation’s top 10 for political spending.
“It’s having a huge impact, and some stations did not predict how early it would hit,” says one buyer. “There will [also] be impact in November and probably into December because of crowd-out from September and October.”