Affiliate Reaction to NBC’s Three Relationship Options

  • SHARES

By Andrew Gauthier Comment

NBC Logo TVNewsday interviewed Mike Fiorile, chairman of the NBC affiliate board and president and COO of the Dispatch Broadcast Group. Fiorile expresses general optimism for NBC’s tiered plan in this excerpt from the interview…

TVNewsday: What about this three-tier approach to network-affiliate relations gold, bronze, silver that the network laid out for you? What’s your overall reaction to that?
Fiorile: I like it. I think it’s creative. It gives the affiliates an option as opposed to “this is what we’re going to do and you’re going to have to do it.” Affiliates can opt in or not. I think there are benefits; I think there are pitfalls.

The full interview

Advertisement
Advertisement