A ‘Good Day’ For WNYW: Morning Newscast Beats ‘Today’ Among Younger Viewers

  • SHARES

By Merrill Knox Comments

Newly-reunited co-anchors Rosanna Scotto and Greg Kelly led WNYW to a big win during the just-finished February sweeps period: “Good Day New York” beat NBC’s “Today” among younger viewers in the New York DMA.

The win is the first for Fox O&O  in the 7 a.m. – 9 a.m. time slot since the introduction of Local People Meters in 2003.”Good Day” averaged 112,500 A25-54 viewers, compared to the “Today” show’s 102,700. “Good Day New York” also beat “Today” among A25-54 women by +21% for the sweeps period.

“Today” remains on top in Total Viewers, averaging 253,000 to “Good Day”‘s 190,000. The NBC morning show also was also on top in the 9 to 10 a.m. hour.