More than $3.6 million was spent on political ads for the Wisconsin recall election last week, new figures show. The election, which is today, pits incumbent governor Scott Walker against Tom Barrett. CNN breaks it down:
Walker, the Republican Governors Association, and independent tea party groups and other grassroots fiscal conservative organizations have spent around $2.484 million to run ads in the recall campaign over the past week, according to data provided to its clients by Kantar Media/Campaign Media Analysis Group, a company that tracks and estimates the costs of campaign television ads.
That’s more than double the $1.125 million Milwaukee Mayor Tom Barrett, Walker’s Democratic challenger, Democratic Party committees and independent progressive groups have spent to run commercials from last Monday through Sunday.
Political ad spending is also increasing in the rest of the country as the general election heats up. Charlie Cook examines television political ad spending per Electoral vote in his National Journal Daily column:
Nevada ranked first with $677,332 per Electoral College vote. Iowa came in second with $496,088, and Ohio was third with $467,068. In fourth place was Virginia with $331,680, followed by Colorado with $313,653. New Hampshire came in sixth with $283,342, and North Carolina came in seventh with $237,329. In eighth and ninth places, respectively, were Pennsylvania at $204,670 and Florida at $101,107.