Wednesday’s GOP debate on CNBC featured a neat little piece of technology, a “Twicker,” or Twitter ticker, that displayed live-tweets from ordinary viewers, as well as “influencers” such as CEOs and politicians. The AP profiled the feature:
CNBC spokesman Brian Steel said the network, which specializes in business and financial news and runs a continuous stock ticker, viewed social media as a natural partner for the debate.
“During business hours CNBC is focused on providing real-time data analysis and information, so social media was a great way to work in real-time reaction to the debate. It’s very consistent with what we do,” Steel said.
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So, will other networks follow suit and offer a similar feature? Should they? Let us know your thoughts in the comments.