What Drives Viewers to Afternoon Cable TV? How About Exploding Twitterboards

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By Chris Ariens Comment

Today marks one month since CNN’s Rick Sanchez’s took over the 3pmET hour. And based on the previous four weeks, the excitable, Twitter-loving anchor has brought growth to the time slot. The audience is up 25% in Total Viewers and up 26% in the A25-54 demo.

CNN Total Viewers A25-54
Aug. 11 – Sept. 7 714,000 224,000
Sept. 8 – Sept. 30 892,000 283,000


sanchez_10.8.jpg• TVNewser’s Twitterview with Rick Sanchez…

• Rick Sanchez: “My Twitterboard’s About To Explode…”

Miami Herald: Is this really CNN? Or are we trapped inside a pinball machine with Rick Sanchez?

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