What Drives Viewers to Afternoon Cable TV? How About Exploding Twitterboards

By Chris Ariens Comment

Today marks one month since CNN’s Rick Sanchez’s took over the 3pmET hour. And based on the previous four weeks, the excitable, Twitter-loving anchor has brought growth to the time slot. The audience is up 25% in Total Viewers and up 26% in the A25-54 demo.

CNN Total Viewers A25-54
Aug. 11 – Sept. 7 714,000 224,000
Sept. 8 – Sept. 30 892,000 283,000

sanchez_10.8.jpg• TVNewser’s Twitterview with Rick Sanchez…

• Rick Sanchez: “My Twitterboard’s About To Explode…”

Miami Herald: Is this really CNN? Or are we trapped inside a pinball machine with Rick Sanchez?