The February sweeps period has come to a close. Among the weekend morning shows, as usual, NBC’s “Today” won on Saturday and “CBS Sunday Morning” won on Sunday.
On Saturday, “Today” is followed by “GMA” in second and “CBS This Morning” in third. Like the shows’ weekday counterparts, the battle between “Today” and “GMA” is increasingly competitive on Saturday mornings. For this ratings period, the two shows are separated by the smallest-ever gap during a February sweep.
Among the Sunday morning shows, “CBS Sunday Morning” continues to hold a dominant lead over the competition. In Total Viewers, “Sunday Morning” outperformed second-place NBC by 1.81 million and third-place ABC by 2.44 million during February sweeps. Margins are smaller, but still significant, in the A25-54 demographic, with CBS beating NBC by 310,000 and ABC by 610,000.
The Saturday averages for February 2012 sweeps:
- Total Viewers: NBC: 3.81M / ABC: 3.54M / CBS: 1.88M
- A25-54 viewers: NBC: 1.38M / ABC: 1.31M / CBS: 684K
The Sunday averages for February 2012 sweeps:
- Total Viewers: CBS: 5.58M / NBC: 3.77M / ABC: 3.14M
- A25-54 viewers: CBS: 1.79M / NBC: 1.48M / ABC: 1.18M