The Weather Channel is ratcheting up the rhetoric in its fight to get back on DirecTV.
The leading weather TV channel, which begins a ninth day off the nation’s second-largest pay TV service, has taken out full-page ads in The New York Times, Los Angeles Times, The Washington Post and Wall Street Journal Wednesday that feature an open letter to DirecTV’s chairman and CEO Michael White from the Weather Channel’s Chairman and CEO, David Kenny. Kenny is asking DirecTV to return to the negotiating table, and its hoping viewer response will help make that happen.
The letter, which you can read in full after the jump, also asks DirecTV’s board to waive cancelation fees for customers who want to switch.
Your customers were never given a vote about DIRECTV’s decision to drop The Weather Channel. The least you can do is allow them to vote now with their feet by waiving termination fees for those seeking to switch to a provider that still carries The Weather Channel, as every other pay-TV company in the nation does.
The Weather Channel was seeking a 1 cent per month per subscriber increase from DirecTV. DirecTV was seeking to decrease what it pays the Weather Channel claiming the network was relying on “reality show clutter.” It replaced TWC with WeatherNation.