‘Today’ Poised to Win Second Straight Week

By Merrill Knox Comment

today in sochiAccording to Nielsen national fast program ratings, NBC’s “Today” show has won in total viewers and in the A25-54 demographic for the second week straight as the show originated from Olympic Park in Sochi, Russia.

  • Fast National program ratings for week of February 17, 2014:

NBC: 5,855,000 total viewers / 2,317,000 A25-54
ABC: 5,588,000 total viewers / 2,172,000 A25-54

“Today” topped “GMA” by +278,000 total viewers (+5%) and +145,000 in the demo (+7%). For the first week of the Olympics, “Today” led “GMA” by +3% in total viewers and +7% in the demo.

Compared to the second week of the 2010 Olympics, when “Today” was still the dominant broadcast, NBC was down -7% in total viewers and -21% in the A25-54 demographic. NBC led ABC that week by +1,679,000 total viewers and +950,000 A25-54 viewers.

Final ratings will be released Thursday.