‘Today’ Wins Day 4 of ‘Where in the World is Katie Couric?’

  • SHARES

By Chris Ariens Comments

We’re keeping you up to date on the day-to-day ratings race between the “Today” show and “Good Morning America,” as Katie Couric returns to the set of her former morning show rival.

On Thursday morning, 5.07 million people chose to watch “Today,” while 4.64 million chose GMA, leaving a +435,000 total viewer gap, the widest of the week. In the younger demo, “Today” drew 2.09M to “GMA’s” 1.86M which left the smallest A25-54 gap of the week (+228,000). The season-to-date demo gap stands at +442,000 viewers.

Here’s Monday
Here’s Tuesday
Here’s Wednesday

This morning producers put together this look-back on Couric’s final day on “GMA”. Robin Roberts is back on Monday.