TNT Earns 3.3 Overnight Rating For Sunday NBA Playoff Coverage

By Marcus Vanderberg Comment

Two of TNT’s three 2011 NBA playoff games were up from last year, helping the network earn a 3.3 overnight rating for their Sunday basketball coverage – – up 32 percent from comparable coverage (2.5) last year.

Knicks-Celtics earned a 4.3 overnight rating Sunday night, up 48 percent from last year’s comparable game (San Antonio vs. Dallas: 2.9). Locally, the game did a 6.2 rating in Boston and 5.4 in New York.

Denver vs. Oklahoma City scored a 3.4 overnight rating, up 55 percent from last year’s Game 1 (2.2) between Portland and Phoenix.

In the afternoon game, Memphis’ upset win over the San Antonio Spurs earned a 2.3 overnight and drew particularly well in the local markets (10.6 in San Antonio and 8.0 in Memphis).