Two of TNT’s three 2011 NBA playoff games were up from last year, helping the network earn a 3.3 overnight rating for their Sunday basketball coverage – – up 32 percent from comparable coverage (2.5) last year.
Knicks-Celtics earned a 4.3 overnight rating Sunday night, up 48 percent from last year’s comparable game (San Antonio vs. Dallas: 2.9). Locally, the game did a 6.2 rating in Boston and 5.4 in New York.
Denver vs. Oklahoma City scored a 3.4 overnight rating, up 55 percent from last year’s Game 1 (2.2) between Portland and Phoenix.
In the afternoon game, Memphis’ upset win over the San Antonio Spurs earned a 2.3 overnight and drew particularly well in the local markets (10.6 in San Antonio and 8.0 in Memphis).