The Business Of Business News

By Guest Comment

The success of the Fox Business Network will not be measured in ratings alone. TVWeek’s Michelle Greppi looks at the “rich revenue source” that cable business news channels provide. “It’s a niche market that draws upscale viewers. Published ratings may look small, but that’s because they don’t cover out-of-home viewers on Wall Street and in offices nationwide…”

Greppi quotes one analyst who estimates FBN “will lose $75 million or so in its first year and then turn ‘rapidly to profitability’ in its second year.”

Click continued to see a breakdown of the earnings of cable news channels…

CNBC: $300 million in ad revenues and $380 million in subscriber fees
Bloomberg: $50 – $100 million from ads and subscription fees
FNC: $506.7 million
CNN: $466.8 million
MSNBC: $156.1 million

Source: Michelle Greppi, (estimates for earnings in 2006 or projections for 2007)