Sirius XM Radio Inks New College Deal

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By Marcus Vanderberg

Sirius XM Radio will continue to be the home of all things college sports after the announcement of a multi-year broadcasting agreement Monday with Learfield Sports and IMG College.

SiriusXM will carry live regular season college football and men’s basketball games from the ACC, Big Ten, Big 12, Big East, Pac-12, and Army along with select broadcasts of women’s basketball, baseball and hockey.

In addition, SiriusXM will broadcast post-season football and basketball games from the ACC, Big East and Big Ten conferences along with post-season basketball from the Missouri Valley, Sun Belt and West Coast conferences.

“IMG College is pleased to bring dozens of our collegiate partners’ games to SiriusXM, which has become a prime destination for college sports fans to get game broadcasts, news, information and coaches’ shows,” said Joe Potter, SVP media operations for IMG College. “With 172 million college sports fans coast-to-coast, SiriusXM College Sports Nation is a vital part of the fan experience.”