Should NBC Be Describing Its Morning News as Number One?

If you turn to page B7 of today’s New York Times, or B5 of the Wall Street Journal you’ll see a full-page NBC advertisement highlighting some of its number one shows and events (pictured right).

But one of the ad’s claims about NBC’s morning show might fall under the creative advertising category.

The ad describes “Today” as “#1 Morning News.” But if you look under the “We’re Just Getting Started” tagline, you’ll find a small-print notation stressing “Today” is number one in the 18-49 demo.

ABC’s “Good Morning America” recently won its sixth quarter in a row in both total and A25-54 viewers; the key news demo. “Today” has been number one in the 18-49 demo for 46 weeks.