We talk to Shoket about how the economy is affecting her publication — and the industry as a whole. But she also has a way to combat the negativity. “Nobody wants to read a magazine that’s a downer,” she says. “Our whole mission is to help girls have fun and celebrate that exuberant, crazy hyper caffeinated fun of being a teenager.”
Also discussed: the story of how a coffee between Shoket and Laurel Touby helped launch mediabistro.com.
And coming up later this week: we get back to some cable news network decision-makers…stay tuned.