Seventeen Magazine EIC on the Menu

By SteveK Comment

mmm_2-3.gifUp next for “Decision-Maker Week” on the podcast was Seventeen magazine editor-in-chief Ann Shoket.

We talk to Shoket about how the economy is affecting her publication — and the industry as a whole. But she also has a way to combat the negativity. “Nobody wants to read a magazine that’s a downer,” she says. “Our whole mission is to help girls have fun and celebrate that exuberant, crazy hyper caffeinated fun of being a teenager.”

Also discussed: the story of how a coffee between Shoket and Laurel Touby helped launch

And coming up later this week: we get back to some cable news network decision-makers…stay tuned.

You can listen to all the past podcasts at and call in at 646-929-0321.

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