Red Sox Expand Into Spanish-Language Social Media


By Cam Martin Comment

The Boston Red Sox yesterday became the seventh Major League Baseball team to create both Spanish Twitter and Facebook accounts, an effort to reach Spanish-speaking fans who follow a team that fields 11 Spanish-speaking players. The Sox also created a web page,, that includes translations of stories from, video interviews with players, segments from “El Reporte De Los Red Sox,” the team’s official weekly Spanish-language television show, and cultural events, the Boston Herald reports.

“Taking this communication online was the next logical step” to reach Spanish-speaking fans, said Susan Goodenow, Red Sox senior vice president of public affairs and marketing.

As of this morning, the new Twitter account – @RedSoxBeisbol – had 633 followers, and the Facebook page had 168 “likes.”