Ratings Notes: FBN Tops Day One Of RNC


By Alex Weprin Comment

The cable business channels had some RNC coverage as well last night. CNBC went with limited coverage, only going live from 10-11PM with Larry Kudlow and John Harwood anchoring. Fox Business was a bit more intensive, going live from 8-11:15 with Neil Cavuto anchoring. Bloomberg TV also had live coverage from 9-11, but is not rated by Nielsen.

Bear in mind that both of these networks were competing against their politics-centric corporate siblings, so the ratings expectations were not set too high.

From 10-11PM–the only hour FBN and CNBC were head to head–FBN averaged 388,000 viewers, including 161,000 adults 25-54. CNBC averaged 163,000 viewers, including 76,000 A25-54.

From 8-9, FBN averaged  246,000 total viewers, and 93,000 A25-54. From 9-10, it drew 307,000 total viewers and 111,000 A25-54.