Online Test Tied to ’60 Minutes’ Story Drives Record Views

By Chris Ariens Comment

CBS’s “60 Minutes” passed this test with flying colors.

After a fascinating two-part Lesley Stahl story on the rare condition of face blindness Sunday night, 60MinutesOvertime featured an online test to help viewers determine whether they are face blind or “super recognizers,” people who are the opposite of face blind who never forget a face.

That test helped the site draw record views Monday. The single-day high was part of a +820% two-day jump in streams for March 18-19 versus the same period last year and a +363% increase over the webcast’s average Sunday-Monday streams season to date.

As for the TV broadcast, the newsmagazine was the 8th most-watched show of the week, drawing 10.8 million Total Viewers.