Social media juggernaut Snapchat announced new original content that will be available for viewing on its Discover platform this fall. One of the upcoming entries will be the platform’s first daily news show, which will be produced by NBC News. Like other Snapchat shows, the daily news program will be 4-5 minutes in length.
Today is the No. 1 morning show among younger demographics, and NBC Nightly News is consistently the evening newscast of choice among adults 25-54. With that in mind, a partnership between NBC News and Snapchat seems to make sense from an audience perspective.
Our Adweek colleague Jason Lynch also reports that CBS Late Late Show host James Corden will star in a fictional reality show exclusively for Snapchat, premiering this fall. In addition, Turner and Conan O’Brien’s Team Coco are developing the first animated comedy show.
At present, Snapchat averages one program airing per day, but by the end of 2017, it plans to expand that number to three per day, with genres including news, comedy, scripted drama, animation and documentaries.