NBA Finals Gives American Airlines Millions in Free Advertising

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By Cam Martin Comment

Beyond playing together in the NBA Finals, the Dallas Mavericks and the Miami Heat share something else in common: a home stadium sponsored by American Airlines. The Mavericks play at American Airlines Center, while the Heat play at American Airlines Arena. As Yahoo! Sports outlines in this video piece below, American Airlines is projected to get $10.5 million worth of free advertising for every Dallas home game and a bit more for every Miami home game, thanks to media mentions of the two team venues.