National TV Network Election Coverage: Too Much, Too Little, or Just Right?

By Alex Weprin 

Mediabistro.com is partnering up with Poll Position, the new polling company founded by former CNN executive Eason Jordan. On occasion, TVNewser and our other blogs will share results from Poll Position polls having to do with news media consumption and coverage. Each Sunday, Tuesday, and Thursday night, Poll Position conducts national telephone polling, asking more than 1,000 Americans 10 hot topic questions in addition to demographic questions – gender, race, age, political affiliation. Among the Poll Position questions this week was the following:

Do you think that the national TV news networks provide too little, too much or just the right amount of coverage of the U.S. presidential election contest?

Too Much
Too Little
Right Amount
N/O
41.8% 20.2% 26.3% 11.7%

National Telephone Poll of 1,094 Registered Voters / 01.03.11 / Margin of Error +/- 3%

Advertisement

A plurality of respondents say that there is too much coverage of the election by the TV news networks, and that holds up across all demographics, including age, sex, race and political affiliation. Because the poll is just of registered voters, who are more likely to care about politics than those not registered, the actual interest in coverage could be skewed even further towards the “too much” category.

Poll Position Crosstabs – TV News Nets Campaign Coverage

Advertisement