NBC’s Today Show was the top network morning show last week, posting its highest Total Viewer delivery since the week of September 15. It was also Today‘s biggest advantage over second place Good Morning America since September 1.
NBC has increased its advantage over both GMA and The Early Show in Total Viewers and the A25-54 demo for two consecutive weeks.
For the week of Oct. 20:
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Total Viewers: NBC: 5,300,000 / ABC: 4,200,000 / CBS: 2,600,000
A25-54 demo ratings/share: NBC: 2.0 / ABC: 1.5 / CBS: .9