“Good Morning America” wins another week in the mornings, and is now poised to win its second consecutive November Sweep.
“GMA” had +734,000 viewer lead on “Today,” while the gap among younger viewers sits closer: GMA had a +94,000 viewer advantage in the A25-54 demo for the week of November 11.
“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo when compared to last year: +11% / +11% for” GMA” and +8% / +8% for “Today.” CBS showed the most growth in the morning up +20% in viewers, while also adding +3% in the demo. “Today” saw its best week in both total viewers and the demo since the second week of the London Olympics in August.
The averages for the week of Nov. 11, 2013:
- Total Viewers: ABC: 5.935M / NBC: 5.201M / CBS: 3.202M
- A25-54 viewers: ABC: 2.229M / NBC: 2.135M / CBS: 1.037M