“CBS This Morning” just had its most watched week in more than a decade, since the week of February 6, 2004, when the democratic presidential primaries were in full swing, the war in Iraq was at full boil and the broadcast was known as “The Early Show.”
With its slogan “the news is back in the morning,” “CTM” drew 3.5 million viewers last week, and was the only morning show to grow in both total viewers and the A25-54 demo compared to the same week last year.
“Good Morning America” won the week, but was down -4% in both viewers and the demo. “Today” was also down -2% in viewers and down -11% in the demo, while “CBS This Morning” was up +10% in viewers and up +2% in the demo.
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The averages for the week of Nov. 10, 2014:
- Total Viewers: ABC: 5.718M / NBC: 5.097M / CBS: 3.514M
- A25-54 viewers: ABC: 2.131M / NBC: 1.896M / CBS: 1.062M